Hello, I am Kata Fasi,

a brand and cultural strategist crafting brands that resonate with culture and bring business results.

About me

Cultural fluency

As a natural trend spotter with a deep understanding of cultural dynamics, I specialize in crafting brand narratives that connect the dot between culture and business ambitions. By embedding brands in the cultural fabric, I help create stories that resonate with people and inspire action.

Media literacy

With over 17 years of diverse experience - including expertise in media, digital, social and content strategy - I know how to bring compelling brand narratives into life in today’s fierce competition for consumer’s attention, driving measurable business results.

Business mindset

My agile, results-oriented approach ensures that every brand strategy I develop stays focused on the ultimate goal: delivering meaningful impact on the bottom line. For me, brand-building isn’t just about creativity; it’s about measurable growth and success.

Highlights

  • 17+ years in marketing communication with expertise in brand strategy, campaign and communication planning, media, digital, social and content strategy

  • Advertising and branding agency experience spent at reputable, global agencies

  • International expertise with a proven ability to navigate and adapt strategies for diverse markets and cultural contexts

  • Sectoral knowledge across a wide range of industries from telecommunication to healthcare, retail, FMCG, lifestyle, fashion, etc.

  • B2B and B2C expertise, skilled in crafting strategies for both B2B and B2C audiences

  • University lecturer in sustainable fashion marketing

  • Startup co-founder with experience in pitching, business planning, and management of a fashion brand

  • Specialized in youth culture, fashion, lifestyle, and beauty

  • Brand strategy and positioning (eg. Hyatt, Skanska, MOL)

  • Brand positioning for global lifestyle DTC brands (eg. Ashanti Cosmetics, TOMO Bottle)

  • Brand positioning and rebranding for independent fashion brands (eg. ALMA, Evelin Fink)

  • Countless advertising campaigns (eg. Telekom, WIZZ Air, Novo Nordisk, Janssen, Pfizer, Auchan, Procter&,Gamble, Mondelez, Medela global etc.)

  • Employer branding (eg. BDO)

  • Creative platform development and / or localization (eg. McDonald’s, Raiffeisen Bank)

  • Cultural explorations (eg. Unilever Europe)

  • Content strategy (eg. Haleon global )

  • Social strategy (eg. Vichy global, Auchan)

Works